Look for broken links, missing pages, and complex site structures. In this guide, I’ll walk you through five essential steps to maximize your site’s performance. As search engine algorithms and Google Search Essentials continually change, we’ll ensure your website meets the latest requirements and standards. A “push-the-easy-button audit” is simply not going to get SEO Anomaly you top-three rankings. Do not be surprised by the results you did not get for the work you did not do.

Identify Technical SEO Issues and Ways to Fix Them

We’re also a fan of Dana Dana DiTomaso’s Technical SEO course on LinkedIn. The tool gives you a customised step-by-step road map on exactly what you need to do to improve your content. Your new powerful AI Search Quality Rater Tool will audit your content and provide very specific recommendations on what needs to be changed to improve your content.

Structured data

The generator will then send a file directly to your email, which you can copy and upload to Google Search Console or Bing Webmaster Tools. Copyscape is a free tool that can check for duplicate content. Enter your URL to see if a malicious website has copied your content or is pretending to be your brand. It also analyzes your website’s vitals, enabling you to identify areas for improvement. Looking to invest more in your SEO marketing strategy but don’t know where to start? Check out our guide on how to adjust your SEO strategy as you grow.

It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s.

Search Atlas

Google’s PageSpeed Insights tool includes a page experience factor that considers both page load speeds and UX. If your site has long loading times, visitors may become frustrated and navigate away from your page to seek a better experience from competitors. SEO and online presence are deeply interconnected, so improving site performance is a bit of a circular challenge.

• Our search engine optimization services are comprehensive, looking at all aspects of your webpages such as keyword usage, loading times and friendliness on mobile devices.
• On-page SEO elements like meta tags, headings, and internal links are essential for communicating the relevance of your content to search engines.
• They’re one of the easiest yet most powerful SEO tools you have.

Our actionable SEO audit services address key ranking elements, from meta tags and keyword rich content to link growth and structured data. Broken links are common throughout the Internet, and any time you see an error message saying “404,” it’s because a link no longer connects to a page. If you have a lot of broken links on your site, you no longer provide a good user experience, and that means you’ll see a gradual decline in traffic and conversions.